While betting on sports is not a particularly new activity – indeed many of the most famous bookmakers in the UK have been around for decades – there is no question that it has grown considerably in popularity over the last ten years or so.
When looking for reasons as to why this is the case it is impossible to ignore the fact that sport itself – especially football – has also grown hugely in popularity during that period. As the internet and live television coverage have made sports events from all countries accessible to people everywhere, so online sport betting has made it possible for people to gamble on the outcomes of them wherever they are.
This has taken sports betting well beyond its origins, when people had to visit land-based bookmakers in their local high street if they wanted to place a bet – and in those days the choice of things to bet on would have probably been more restricted. The greater availability of different sports has meant that online sports betting sites can offer a far greater variety of sports and betting markets. There is also the convenience issue, as people nowadays want to be able to access their leisure activities through computers and mobile devices – which is a big part of the reason why the online casino has also been such a big hit.
Both of these areas of the gambling industry have simply adapted very successfully to the global, digital era, in a way that the likes of the music industry have not. It is also likely that there is a degree of crossover in the customer bases for both, something which will only have been increased by the availability of sports themed games at online casino sites.